Bang & Olufsen (B&O) (stylized as BANG & OLUFSEN) is a high end luxury Danish consumer electronics company that designs and manufactures audio products, television sets, and telephones. It was founded in 1925 by Peter Bang and Svend Olufsen, who designed a radio to work with alternating current, a product of significance at a time when most radios were still running on batteries.
In May 2015, HARMAN International Industries (which later became a subsidiary of Samsung), announced the completion of its acquisition of Bang & Olufsen Automotive car audio business. In March 2017, Tymphany, an audio ODM based in Hong Kong and with manufacturing operations in Dongchen, announced the acquisition of the engineering and manufacturing operation in the Czech Republic from Bang & Olufsen.
Operations and products
Despite its decision to suspend the manufacture of separate components, B&O continues to develop and market loudspeakers. Its flagship speaker, the BeoLab 5, uses digital signal processing to adjust its frequency response to the room and location in which it is placed. Its midrange and treble drivers use the audio lens technology developed by Sausalito Audio's Manny LaCarrubba to spread the sound over a 180-degree range in order to fill the room, overcoming the directional range limitations of normal midrange and treble drivers, and preventing the sound from reflecting off the ceiling and floor before reaching the listener. B&O later acquired the audio lens technology in 2007.
In 2003, B&O entered into an agreement with Audi to provide an advanced sound system and in 2005 a sound system based on the BeoLab 5 with 1000 W amplifiers became available to Audi's flagship model, the A8. Audi markets this sound system using the Bang & Olufsen brand name. A unique feature of this sound system is its motorized tweeters that emerge from the dashboard when the sound system is turned on.
Ford has also begun to replace the Sony sound systems in their vehicles with B&O PLAY audio systems in new models, such as the revised 2018 F-150 and the 2019 Ranger.
In addition to consumer products the company also produces business-to-business services, particularly in the area of custom audio-visual installations for car manufacturers, and the hospitality industry. Additionally the company's expertise in aluminium manufacturing is available to other businesses for the production of non-B&O products.